Unique approach One goal

In order to extract the relevant science data (evidence based medicine) and the clinical experience of thought leaders (medicine based evidence), we use a systematic approach that is firmly founded in applied educational and behavioral science. Using this approach, we work with our clients and thought leaders to define a sound product positioning and a strategy to overcome the barriers of adoption.

With one goal: develop engaging integrated communication and education solutions that are measurable and facilitate lasting adoption.

Approach
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How to use modified Delphi techniques to define appropriate positioning of medical technology?

Develop expert endorsed therapy recommendations at the very patient-specific level

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Work in the spotlight

Deep Brain Stimulation for Parkinson’s disease

Managing Vertebral Fragility Fractures

Facilitating adoption of a new biomarker test for prostate cancer
I want to take a moment to express my sincere appreciation to this incredibly talented multidisciplinary group that pulled off this incredibly important project. This work will help physicians and patients navigate an optimized care pathway that too often leaves out the critical option of augmentation therapy.
Hirsch JA, Department of Radiology, Massachusetts General Hospital, Boston, USA Discover case

Our thinking

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How to use modified Delphi techniques to define appropriate positioning of medical technology?

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All thinking

Changing world

How we deal with it?

Due to an increasing demand of (complex) care and expanding scientific knowledge, healthcare professionals suffer to maintain their knowledge & skills. Due to pressure on their time, they gradually fade away from traditional, lecture-based formats towards more interactive, needs-based and learner-centered programs. Often the device becomes the channel of engagement. Therefore our organisational development and innovation efforts are geared for addressing these changes.
About
40 Diseases

Extensive knowledge on the disease area

375 Customer Contacts

Top tier pharmaceutical, biotech, medical device and diagnostic companies

1.800 Thought leaders

Worldwide top experts in their field

3.700 Projects

Service with a start and delivery date and deliverable(s)

2.100.000 Conversions

Relevant measurable action completed